Part of the business and marketing myth is that all you need to is advertise what you’re selling! But it goes WAY further than that – whether you realise it or not.

Sometimes the need to change or evolve your business can be a scary task. Usually it starts with ‘What do we do?’ and then ‘How do we do that?’

Most of the time your brand will be doing “OK”, ticking over, making sales but how do you lift your thinking and brand to the next level?

A famous mobile phone brand once said ‘connecting people’ and in that same spirit your brand and business is all about how you connect your products and services to your customers and consumers.

A phrase often assigned to the great Albert Einstein (‘Creativity is intelligence having fun’). And in a lot of ways this is how you should also think about your business.

The business of brands can be seen on a number of levels, often people think it’s just what you sell, others believe it’s your logo, but actually it is always so much more.